Ring of Trust

I offer clients excellent service by focusing on content strategy and related services. But when clients need more, I introduce them to my Ring of Trust: People who I know do outstanding work in their respective areas of expertise and have earned my trust. Feel free to contact them directly for an introduction.

Kiersten J. Lawson

Founder and Chief Scurrier
Purple Squirrel Editorial and Writing LLC

Building on a 30-year career of content creation and leadership at one of the world’s largest independent communications agencies, Kiersten brings consummate expertise and rigor to her craft. She’s applied her talents across most B2B, B2C and nonprofit sectors — with a focus in tech and healthcare. Her skills span:

  • Idea generation and story shaping

  • Project scoping, budgeting and management

  • Editorial calendar and style guide development and upkeep

  • Content development grounded in audience and industry insights, and executed through collaboration with partners across design, strategy, research, comms and measurement.

 The content she develops never fails to impress—here are just a few types she excels at (see her LinkedIn page for even more):

  • Blogs, bylines and contributed articles

  • Case studies and customer stories

  • Copyediting and proofreading of any content type (AP, Chicago and brand style familiarity)

  • Employee communications and intranet articles

  • Executive thought leadership (long-form and social)

  • Marketing demand-generation content

David Cohen

Brand and Communications Consultant
Pinpoint Executive Communications

Dave has worked as a marketing leader for some of the leading brands in media technology and telecommunications. For more than two decades, he’s delivered compelling brand strategies and campaigns that have clearly framed problems and solutions, ensuring the effectiveness of the messages.

Jeff Cushing

Insights & Analytics Consultant
Aperture Insights LLC

Jeff has 30 years of experience blending expert data analysis with storytelling to generate break-through insights that challenge the status-quo and unlock growth.

From startups and non-profits to Fortune 1000 organizations, he helps clients leverage primary and secondary research to create a sustainable competitive advantage. 

Whether it’s translating strategic findings to the C-suite, or communicating tactical insights to line managers, Jeff puts business questions in context and deliver findings that are clear, concise and decision-ready. 

Areas of expertise include:

  • Consumer and category trends

  • Market sizing 

  • Data visualization

  • Competitive intelligence 

  • Social listening and media measurement