I am a veteran digital strategist who specializes in planning, concepting, managing, producing and analyzing digital content, creating experiences that captivate audiences and accelerate growth for innovative organizations.

I ground my approach in three core audience truths:

1. Your audience is our top priority, but first we must ask: are we targeting the right audience?

2. Your brand delivers value to an ecosystem of people across a variety of roles, each with different levels of influence.

3. Buyers and their ecosystem are just as human as you and me. They need the facts and the data, but they also need to trust you and love engaging with you.

I work with you to build trusted, engaging and profitable audience relationships through content strategy, the rigorous practice of:

• Understanding your audience, vision, values and goals.

• Gathering and analyzing your data and content.

• Crafting a unique insight and point of view.

• Constructing the framework for telling stories that will have the most impact on your audiences’ buying decisions, efficiently and repeatedly.

• Strategically measuring outcomes to optimize future campaigns.

My skill set also includes:

• Content marketing: Putting strategy in motion with the creation, publication and distribution of content across your own digital channels.

• Brand storytelling: Discovering and implementing stories that reflect your brand’s purpose and unique position in the world.

• Content briefs: The source of truth for every project.

• Publisher partnerships: Identifying and collaborating with media your audiences consume to tell high-impact brand and product stories.

• Brand and executive social strategy: Building platforms and strategies brands and executives use to elevate their social platforms.

• OKR and KPI development and tracking: Ensuring your team measures meaningful results that accrue to your brand, business and marketing goals.

 Ready to discuss? Set up a free 30-minute call with me today.